Bud Radio MR BACKYARD BUG ZAPPER INVENTOR by DDB Chicago

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MR BACKYARD BUG ZAPPER INVENTOR

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released May 2005

Awards

Cannes Lions 2006
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group CD)
Scriptwriter: Bart Culberson (associate Cd)/Brad Morgan (associate Cd)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

ANN: Bud Light Presents Real Men of Genius.

SINGER: Real Men of Genius

ANN: This Memorial Day, we salute you Mr. Backyard Bug Zapper Inventor.

SINGER: Mr. Backyard Bug Zapper Inventor.

ANN: Not content to harmlessly repel insects with lotion, you discovered a way to fry them with electricity until their bodies explode.

SINGER: Zap, Kaboom.

ANN: Ah the sounds of summer. Crickets chirping. Birds singing. The blood-curdling scream of a moth having 700 volts of electricity shoot through its body.

SINGER: Music to my ears.

ANN: Every night, a magical explosion of exoskeleton and insect goo that can only mean one thing. Summer’s here.

SINGERS: Die bugs, die!

ANN: So crack open an ice cold Bud Light, Mr. June Bug Blaster. Then sit back and watch the fireworks.

SINGER: Mr. Backyard Bug Zapper Inventor.

ANN: Bud Light Beer. Anheuser-Busch, St Louis, Missouri.