Bud Radio MR BASKETBALL COURT SWEAT WIPER UPPER by DDB Chicago

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MR BASKETBALL COURT SWEAT WIPER UPPER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released March 2005

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group Creative Director)
Scriptwriter: Pat Burke/Chris Carraway
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

MUSIC UP

ANNCR: Bud Light presents… Real Men of Genius.

SINGER: Real Men of Genius!

ANNCR: Today we salute you, Mr Basketball Court Sweat Wiper Upper!

SINGER: Mr Basketball Court Sweat Wiper Upper!

ANNCR: You’ll do anything for courtside seats. Even if it means mopping another man’s sweat off the floor.

SINGER: Smelly man sweat!

ANNCR: Superstars may fall. But superstars don’t wipe up sweat after they fall… You do that.

SINGERS: Uoooohh!

ANNCR: While they soak up the glory, you soak up pretty much everything else.

SINGER: Super absorbent!

ANNCR: Their shoes aren’t squeakin’ till your towel’s a reekin!

SINGERS: Pee-uuu!

ANNCR: So crack open a nice cold Bud Light oh, Prince of Perspiration. Because we know a champion when we smell one.

SINGER: Mr Basketball Court Sweat Wiper Upper!

ANNCR: Bud Light beer, Anheuser-Busch, St. Louis, Missouri.
Brief Explanation

This spot salutes yet another unsung hero: the guy whose job it is to wipe up the sweat left on the basketball court after a player falls down, so that the players won't slip when running. It is his sole purpose in life: wiping up another man's sweat.