Bud Radio MR CARGO PANTS DESIGNER by DDB Chicago

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MR CARGO PANTS DESIGNER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director John Immesoete, Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released October 2004

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: John Immesoete (Group Creative Director)/Mark Gross
Scriptwriter: Bob Winter (Creative Director)/Chris Roe (Associate Creative Director)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

MUSIC UP

ANNCR: Bud Light Presents… Real Men Of Genius.

SING: Real men of Genius…

ANNCR: Today we salute you…Mr Cargo Pants Designer.

SING: Mr Cargo Pants Designer…

ANNCR: You finally gave us what we wanted; the military look with out all the bothersome drilling, marching and shooting.

SING: Fashion Victory!!

ANNCR: Is that a banana in your pocket? Yes. And an orange and a pocket comb and an extra set of keys, and my sunglasses.

SING: Totally Prepared Now!!

ANNCR: How many times have you been in a restaurant and thought, “Man, I wish I brought my own jar of Mayonnaise. Now you can.

SING: Yeah!!!!!!

ANNCR: So crack open an ice-cold Bud Light oh Prince of the Pockets, (SFX: Beer opening), some may fill your shoes but no one can fill your pants.

SING: Mr Cargo Pants Designer!

ANNCR: Bud Light Beer. Anheuser-Busch, St. Louis, Missouri.
Brief Explanation

Cargo Pants were a hot fashion trend in the United States. They are just like regular pants with one exception: they have lots and lots of pockets. This spot salutes the man who is brave enough to design a pair of pants so seemingly worthless, but so incredibly popular.