Bud Radio MR DISCOUNT AIRLINE PILOT GUY by DDB Chicago

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MR DISCOUNT AIRLINE PILOT GUY

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released January 2005

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group Creative Director)
Scriptwriter: Chuck Rachford (Associate Creative Director)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

MUSIC UP

ANNCR: Bud Light presents…Real Men of Genius.

SINGER: Real Men of Genius.

ANNCR: Today we salute you… Mr Discount Airline Pilot Guy.

SINGER: Mr Discount Airline Pilot Guy.

ANNCR: Your minimal experience flying a plane will never land you at a reputable airline. Luckily, you don’t work for one.

SINGER: Look at me, I’m flying.

ANNCR: Sure, we’re concerned for our lives. Just not as concerned as saving nine bucks on a round trip to Fort Myers.

SINGER: Whoah!

ANNCR: The most direct route to Houston? Through Ft. Lauderdale. With layovers in Detroit, Vancouver and Kalamazoo.

SINGER: I can’t feel my legs.

ANNCR: So crack open an ice cold Bud Light, oh, Skipper of the Skies. You put the ‘fly’ in ‘fly by night operation’.

SINGER: Mr Discount Airline Pilot Guy.

ANNCR: Bud Light Beer. Anheuser Busch, St. Louis, Missouri.
Brief Explanation

In the United States consumers are always looking for a lower price, especially when it comes to airfares. The one question we never ask ourselves is ‘How is the airline able to still make money?’ This spot answers that question – a really, really inexperienced pilot.