Bud Radio MR ELECTRIC CARVING KNIFE INVENTOR by DDB Chicago

Adsarchive » Radio » Bud » MR ELECTRIC CARVING KNIFE INVENTOR

MR ELECTRIC CARVING KNIFE INVENTOR

Pin to Collection
Add a note
Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released November 2005

Awards

Cannes Lions 2006
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group CD)
Scriptwriter: Chuck Rachford (Associate CD)/Chris Roe (Associate CD)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

ANN: Bud Light presents Real Men of Genius.

SINGER: Real Men of Genius.

ANN: Today we salute you, Mr. Electric Carving Knife Inventor.

SINGER: Mr. Electric Carving Knife Inventor.

ANN: You have given us a tool with the amazing ability to cut through meat, potatoes and, on occasion, an index finger.

SINGER: I need a medic!

ANN: Nothing captures the excitement of Thanksgiving like two hundred and twenty volts of electricity shooting through a really sharp knife.

SINGER: I still need a medic!

ANN: Finished carving that bird? There’s an unruly shrub out back that could use a little trim.

SINGER: But seriously, call a medic!

ANN: So crack open an ice cold Bud Light, oh, Baron of the Blade. We’ll still mangle the turkey but thanks to you, we’ll mangle it in half the time.

SINGER: Mr. Electric Carving Knife Inventor.

ANN: Bud Light Beer. Anheuser Busch. St. Louis, Missouri.