Bud Radio MR. FIRST DOWN MARKER GUY by DDB Chicago

Adsarchive » Radio » Bud » MR. FIRST DOWN MARKER GUY

MR. FIRST DOWN MARKER GUY

Pin to Collection
Add a note
Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Executive Creative Director Sam Cerullo
Creative Director Chris Roe, Cd - Chuck Rachford
Producer Jane Bolton
Account Supervisor Associate Producer
Released July 2008

Credits & Description

Advertising Agency: DDB, USA, Chicago
Executive Creative Director: Group Creative Director: Mark Gross
Creative Director: Chuck Rachford/Chris Roe
Creative Director: Chuck Rachford/Chris Roe
Agency Producer: Executive Producer: Will St. Clair
Account Supervisor: Associate Producer: Patty Phassos
Producer: Executive Producer: Will St. Clair
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Bud Light presents... Real Men of Genius.
MVO: (Singing) Real Men of Genius.
ANN: Today we salute you, Mr. Football First Down Marker Guy.
MVO: (Singing) Mr. Football First Down Marker Guy!
ANN: Like a centurion guard protecting the Roman Empire, you stand ready to measure. To mark. Or, when needed, to pat a tight end’s fanny.
MVO: (Singing) Can I touch you there?
ANN: You are blessed with poise, truthfulness and, most importantly, the ability to count to four.
MVO: (Singing) I know lots of numbers!
ANN: And how do you protect yourself from an out of control 300 pound linebacker? A plastic yellow vest.
MVO: (Singing) It’s also reflective!
ANN: So crack open an ice cold Bud Light, oh Guard of the Gridiron. Because even no-one measures up... to you.
MVO: (Singing) Mr. Football First Down Marker Guy.
ANN: Bud Light Beer, Anheuser-Busch, St. Louis, Missouri.
Brief Explanation
These spots continue the long-running and popular radio campaign for Bud Light 'Real Men of Genius'.