Bud Radio MR GANGSTA RAPPER POSSE MEMBER by DDB Chicago

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MR GANGSTA RAPPER POSSE MEMBER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released January 2005

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group Creative Director)
Scriptwriter: Chuck Rachford (Associate Creative Director)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

MUSIC UP

ANNCR: Bud Light presents… Real Men of Genius.

SINGER: Real Men of Genius.

ANNCR: Today we salute you… Mr Gangsta Rapper Posse Member.

SINGER: Mr Gangsta Rapper Posse Member.

ANNCR: Behind every great man there is a woman. And behind that woman - fourteen guys with sideways baseball caps and really baggy pants.

SINGER: Those pants are giant!

ANNCR: What do you do when you have no talent whatsoever? Attach yourself to someone who does.

SINGER: Fahizzle my schnizzle.

ANNCR: Gold tooth? Check. Giant Gold Medallion? Check. Royalties from record sales? No check.

SINGER: Help a brother out.

ANNCR: So crack open an ice cold Bud Light, Baron of the Brown Nose. Then, crack open another thirteen for the rest of the crew.

SINGER: Mr Gangsta Rapper Posse Member.

ANNCR: Bud Light beer. Anheuser Busch, St. Louis, Missouri.
Brief Explanation

Rap music has taken over the United States. And all these rappers always have a ‘posse’ of people who appear with him everywhere. These people never sing, never dance, never do anything except spend the money the Rapper makes from selling records. This spot salutes these men.