Bud Radio MR GASOLINE BBQ STARTER by DDB Chicago

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MR GASOLINE BBQ STARTER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released April 2005

Awards

Cannes Lions 2006
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group CD)
Scriptwriter: Bart Culberson (associate Cd)/Brad Morgan (associate Cd)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

ANN: Bud Light Presents Real Men of Genius.

SINGER: Real men of Genius

ANN: This 4th of July, we salute you, Mr. Gasoline BBQ starter.

SINGER: Mr. Gasoline BBQ starter.

ANN: Never mind charcoal chimneys and easy-lighting briquettes, the only way to start a real BBQ is with a gallon of 93 octane and a big book of matches.

SINGER: Light up the sky.

ANN: Who needs eyebrows? You’re hungry and you’ve got seven pounds of lamb shanks ready to go.

SINGER: That’s a lot of kebabs!

ANN: You don’t just defy convention. You defy warning labels and common sense.

SINGER: Very low IQ!

ANN: So crack open an ice cold Bud Light, oh Prince of the Pyrotechnics. Because no one makes a backyard mushroom cloud like you.

SINGER: Mr. Gasoline BBQ starter.

ANN: Bud Light Beer. Anheuser-Busch. St Louis, Missouri.