Bud Radio MR HOT STOCK TIP GIVER OUTER by DDB Chicago

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MR HOT STOCK TIP GIVER OUTER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released January 2005

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group Creative Director)
Scriptwriter: Chuck Rachford (Associate Creative Director)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

MUSIC UP

ANNCR: Bud Light presents… Real Men of Genius.

SINGER: Real Men of Genius.

ANNCR: Today we salute you, Mr Hot Stock Tip Giver Outer.

SINGER: Mr Hot Stock Tip Giver Outer.

ANNCR: Why go to professional analysts when we can get inside information from your brother-in-law’s sister’s fourth cousin’s step father?

SINGER: On your mother’s side.

ANNCR: Sure, you may know absolutely nothing, but we know even less.

B/U SING: Big, big, big ol' dummy.

ANNCR: Your motto; buy low/sell low. Get other people to buy low and sell low.

SINGER: Keep hope alive!

ANNCR: So crack open an ice cold Bud Light, oh, Titan of the Tip. Although you’re always wrong, you’ll always be our Mr Right.

SINGER: Mr Hot Stock Tip Giver Outer.

ANNCR: Bud Light Beer. Anheuser Busch, St. Louis, Missouri.
Brief Explanation

This spot salutes that one guy in every office who always has the latest inside information on the latest can’t miss stock. We follow his advice knowing full well it’s probably wrong, but our dreams of striking it rich are much too great.