Bud Radio MR HUMONGOUS PUMPKIN GROWER GUY by DDB Chicago

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MR HUMONGOUS PUMPKIN GROWER GUY

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released October 2005

Awards

Cannes Lions 2006
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group CD)
Scriptwriter: Chuck Rachford (Associate CD)/Chris Roe (Associate CD)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

ANN: Bud Light presents Real Men of Genius.

SINGER: Real Men of Genius.

ANN: Today we salute you, Mr. Humongous Pumpkin Grower Guy.

SINGER: Mr. Humongous Pumpkin Grower Guy.

ANN: Anyone can grow a regular-sized pumpkin. But only a man with lots and lots and lots of free time can grow a giant, super humongous pumpkin.

SINGER: That’s not natural.

ANN: They only thing more enjoyable that seeing a humungous pumpkin? Seeing the local hoodlums take a baseball bat to it.

SINGERS: Smash, smash, smash it up!

ANN: What’s for dinner? Pumpkin pie. Every day for the next seventeen months.

SINGER: Gonna need some whipped cream.

ANN: So crack open an ice cold Bud Light, oh Guru of the Gourd. And while you’re at it, cut me a piece of that humungous pie.

SINGER: Mr. Humongous Pumpkin Grower Guy.

ANN: Bud Light Beer. Anheuser Busch. St. Louis, Missouri.