Bud Radio MR JEAN SHORTS WEARER by DDB Chicago

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MR JEAN SHORTS WEARER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released June 2005

Awards

Cannes Lions 2006
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group CD)
Scriptwriter: Aaron Pendleton/Jeb Quaid
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

ANN: Bud Light Presents Real Men of Genius.

SINGER: Real Men of Genius.

ANN: Today we salute you, Mr. Jean Shorts Inventor.

SINGER: Mr. Jean Shorts Inventor!

ANN: People insisted that jeans were just pants. Apparently those people underestimated your out of the box thinking.

SINGER: A fashion trailblazer!

ANN: Casual enough for a barbeque. Formal enough for a family reunion. Your
multi-dimensional creation handles both duties with ease.

SINGER: You just said do-dee!

ANN: And what should we call your groundbreaking achievement? How about jorts.

SINGERS: We really love your jorts!

ANN: So crack open an ice cold Bud Light, Mr. Jorts Inventor. If fashion’s a war, you’re fighting dirty.

SINGER: Mr. Jorts Inventor!!

ANN: Bud Light Beer, Anheuser-Busch, St. Louis, Missouri.