Bud Radio MR MINIATURE TRAIN MODELER by DDB Chicago

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MR MINIATURE TRAIN MODELER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director John Immesoete, Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released January 2005

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: John Immesoete (Group Creative Director)/Mark Gross
Scriptwriter: John Immesoete
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

ANNCR: Bud Light presents… Real Men of Genius.

SINGER: Real Men of Genius.

ANNCR: Today we salute you, Mr Miniature Train Modeler.

SINGER: Mr Miniature Train Modeler.

ANNCR: Yours is a perfect magical world, wedged neatly between your furnace and your hot water heater.

SINGER: Keep on dreamin’!

ANNCR: Your mini town has a mini ice cream store, complete with a mini soda jerk, guaranteeing there will always be at least two jerks in your mini world.

SINGER: You’ll never be alone.

ANNCR: Woo, woo, all aboard, first stop, Nutsville.

B/U SING: Chug chug, woo woo!

ANNCR: So crack open an ice cold Bud Light, Master of your Mini-World. You’re koo-koo about choo-choos and that’s fine by us.

SINGER: Mr Miniature Train Modeler.

ANNCR: Bud Light Beer. Anheuser Busch, St. Louis, Missouri.
Brief Explanation

almost everyone had a train set they played with when they were younger. While many of us have grown out of it, there are still grown men who spend their nights playing with these children’s toys. This spot salutes these brave men.