Bud Radio MR NOSEBLEED SECTION FAN by DDB Chicago

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MR NOSEBLEED SECTION FAN

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released April 2005

Awards

Cannes Lions 2006
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group CD)
Scriptwriter: John Baker/Robert Calabro
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

ANN: Bud Light presents Real Men of Genius.

SINGER: Real Men of Genius.

ANN: Today we salute you, Mr. Nosebleed Section Ticket Holder Guy.

SINGER: Mr. Nosebleed Section Ticket Holder Guy.

ANN: Congratulations, with the help of two Sherpas and a mountain goat, you have finally
reached your seats.

SINGER: Touch the sky!

ANN: Tickets. Check. Souvenir. Check. Oxygen mask. Check.

SINGER: Gettin’ dizzy!

ANN: From where you sit, you can see your house. And Canada. And Japan.

SINGER: I see Okinawa!

ANN: The one thing you can’t see? The game.

SINGER: Oh no!

ANN: So crack open an ice cold Bud Light, oh Chairman of the Cheap Seats. Because you, sir, sit on top of the world. Literally.

SINGER: Mr. Nosebleed Section Ticket Holder Guy

ANN: Bud Light beer, Anheuser-Busch. St. Louis, Missouri.