Bud Radio MR OVER THE TOP CARB COUNTER by DDB Chicago

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MR OVER THE TOP CARB COUNTER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director John Immesoete, Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released March 2005

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: John Immesoete (Group Creative Director)/Mark Gross
Scriptwriter: Bob Winter (Creative Director)
Agency Producer: Marianne Newton (Executive Producer)/Kent Kwiatt
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

MUSIC UP

ANNCR: Bud Light Presents, Real Men of Genius

SINGER: Real Men of Genius!

ANNCR: Today we salute you… Mr Over-the-top Carb Counter

SINGER: Mr Over-the-top Carb Counter

ANNCR: Brushing aside such follies as work and family, you wisely adopted carbo counting as your primary pastime.

SINGER: I’m crazy for carbos.

ANNCR: From breakfast through dinner you tirelessly record every precious carb, hoping it might all add up to your target number: zero.

SINGER: Hold on to your dream now.

ANNCR: Was that artichoke you ate 13.5 carbs or 13.6? Better look it up while you help yourself to another package of bacon.

SINGER: I like it crispy.

ANNCR: So crack open an ice-cold Bud Light, oh, Count of Monte Carbo, (SFX: beer opening)... because the only thing better than meat and potatoes is meat and meat. Bud Light Beer, Annheuser Busch, St. Louis, Missouri.
Brief Explanation

The latest diet trend in the United States is watching our intake of carbohydrates. You can eat as much fatty food as you want, as long as there are no carbs. As a result a man on a diet can have three meals a day consisting entirely of sausage. This spot salutes that man.