Bud Radio MR PARANOID OF THE OCEAN GUY by DDB Chicago

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MR PARANOID OF THE OCEAN GUY

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released April 2005

Awards

Cannes Lions 2006
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group CD)
Scriptwriter: John Baker/Robert Calabro
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

ANN: Bud Light Presents Real Men of Genius.

SINGER: Real Men of Genius.

ANN: Today we salute you, Mr. Paranoid of the Ocean Guy.

SINGER: Mr. Paranoid of the Ocean Guy.

ANN: Windsurfing. Parasailing. Bodyboarding. Not you. You prefer activities like flailing,
shivering and whimpering.

SINGER: Please don’t judge me

ANN: Bravely you step into the water. One wrong move and you could be pinched to death by a hermit crab.

SINGER: Tell my wife I love her!

ANN: Was that a piece of seaweed that brushed up against your leg, or, a giant man-eating eel?

SINGER: Ooooohhh!

ANN: So crack open an ice cold Bud Light Oh Swimmerus Minimus. Because someone has to man those shallow waters, and that someone is you.

SINGER: Mr. Paranoid of the Ocean Guy.

ANN: Bud Light Beer. Anheuser-Busch, St. Louis, Missouri