Bud Radio MR PRO SPORTS HECKLER GUY by DDB Chicago

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MR PRO SPORTS HECKLER GUY

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director John Immesoete, Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released March 2004

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: John Immesoete (Group Creative Director)/Mark Gross
Scriptwriter: Bob Winter (Creative Director)/Chris Roe (Associate Creative Director)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

MUSIC UP

ANNCR: Bud Light Presents… Real Men Of Genius.

SING: Real Men of Genius…

ANNCR: Today we salute you… Mr Pro Sports Heckler Guy.

SING: Mr Pro Sports Heckler Guy!

ANNCR: They say those who can’t play coach, apparently those who can’t coach sit thirty rows back shirtless, shouting obsenities.

SING: Look at me!!!

ANNCR: Thanks to you, our team is armed with game winning tips like, catch the ball and, throw it.

SING: Shout It out Now!!

ANNCR: You stink. That sucks. What a bunch of losers. Not just Cat Calls but subtle psychological ploys to prod your team to victory.

SING: Reverse Psychology!

ANNCR: So here’s to you oh Sultan of Shouting. Because we all know, if you don’t have anything nice to say, say it really, really loud!

SING: Mr Pro Sports Heckler Guy.

ANNCR: Bud Light Beer. Anheuser-Busch, St. Louis, Missouri.
Brief Explanation

This spot salutes the guy at every sporting event who continually ridicules the players, the coaches, the umpires. He does this from the safety of his seat, knowing full well if he were ever to take the field he would be squished like a tiny grape.