Bud Radio MR. RAIN DELAY TARP ROLLER OUTER by DDB Chicago

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MR. RAIN DELAY TARP ROLLER OUTER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Executive Creative Director Sam Cerullo
Creative Director Chris Roe, Cd - Chuck Rachford
Producer Jane Bolton
Account Supervisor Associate Producer
Released July 2008

Credits & Description

Advertising Agency: DDB, USA, Chicago
Executive Creative Director: Group Creative Director: Mark Gross; Associate Creative Directors: Pat Burke/Chris Carraway
Creative Director: Chuck Rachford/Chris Roe
Creative Director: Chuck Rachford/Chris Roe
Agency Producer: Executive Producer: Will St. Clair
Account Supervisor: Associate Producer: Patty Phassos
Producer: Executive Producer: Will St. Clair
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Bud Light presents... Real Men of Genius.
MVO: (Singing) Real Men of Genius!
ANN: Today we salute you, Mr. Rain Delay Tarp Roller Outer.
MVO: (Singing) Mr. Rain Delay Tarp Roller Outer!
ANN: When mother nature makes her big entrance, you roll out the red carpet. And that red carpet... is seven dollars worth of plastic wrap.
MVO: (Singing) It's actually coated canvas!
ANN: 40,000 loyal fans. Dozens of super star athletes. But at the first drop of rain, you you rush to protect... the dirt.
MVO: (Singing) Precious Sand!
ANN: Because the last thing we’d want the infield grass to get – is water.
MVO: (Singing) Or access to sunlight!
ANN: So crack open an ice cold Bud Light, oh Master of the Mist.
Every rain cloud has a silver lining. And that silver lining... is you.
MVO: (Singing) Mr. Rain Delay Tarp Roller Outer!
ANN: Bud Light Beer, Anheuser-Busch, St. Louis, Missouri.
Brief Explanation
These spots continue the long-running and popular radio campaign for Bud Light 'Real Men of Genius'.