Bud Radio MR TINY DOG CLOTHING MANUFACTURER by DDB Chicago

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MR TINY DOG CLOTHING MANUFACTURER

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Industry Beers and Ciders
Media Radio
Market United States
Agency DDB Chicago
Creative Director Mark Gross
Account Supervisor Steve Jackson, J.t. Mapel, Jason Weinstein
Released January 2005

Awards

Cannes Lions 2005
Radio Alcoholic Drinks Grand Prix for the Campaign

Credits & Description

Advertising Agency: DDB CHICAGO, USA
Creative Director: Mark Gross (Group Creative Director)
Scriptwriter: Chuck Rachford (Associate Creative Director)
Agency Producer: Marianne Newton (Executive Producer)
Account Supervisor: Steve Jackson/J.T. Mapel/Jason Weinstein
Sound Engineer: Dave Gerbosi


Script in English

MUSIC UP

ANNCR: Bud Light presents… Real Men of Genius.

SINGER: Real Men of Genius.

ANNCR: Today we salute you…Mr Tiny Dog Clothing Manufacturer.

SINGER: Mr Tiny Dog Clothing Manufacturer.

ANNCR: Great men ask the tough questions: Where did we come from? What is gravity? How do you help a schnauzer through a fashion crisis?

SINGER: Smashin’ fashion.

ANNCR: You see no irony in designing a thick, fur coat for an animal born with a thick, fur coat.

SINGER: It’s warm in here.

ANNCR: A dog licking himself, disgusting. A dog licking himself in an argyle sweater, adorable!

SINGER: Smoocha the pooch.

ANNCR: So crack open an ice cold Bud Light, oh, Purveyor of the Pooch. They may be just dumb animals. But thanks to you, they’ll always be smartly dressed.

SINGER: Mr Tiny Dog Clothing Manufacturer.

ANNCR: Bud Light Beer. Anheuser Busch, St. Louis, Missouri.
Brief Explanation

People with the smallest dogs always seem to have the largest selection of clothing for their dogs – little hats. Little sweaters. Little pants. This spot salutes the man who spent years at a fashion school only to design clothing for little dogs.