Budweiser Radio BEAN DIP by Goodby Silverstein & Partners San Francisco

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BEAN DIP

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Industry Beers and Ciders
Media Radio
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jeff Goodby
Account Supervisor Harold Sogard
Released December 2004

Credits & Description

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: Jeff Goodby
Scriptwriter: Ian Kalman/Mike Sweeney
Agency Producer: James Horner
Account Supervisor: Harold Sogard


Script in English

SFX: Penalty whistle mnemonic.

ANNCR: Welcome back to Budweiser’s, “Things you shouldn’t do during Game Time” …This week's no-no, “Putting Peruvian Insanity Peppers in the bean dip”.

SFX: Tailgating noises

PAUL: (To himself) Man, I love tailgates. The burgers, the hot dogs, the ice cold Budweisers. Ooooo, bean dip.

SFX: MUNCHING

PAUL: (mouth full) Mmmm, this bean dip is delicious. It’s a little spicy. (inhales) Phew, yes sir, bean dip’s got a little kick… Hey, are there peppers in this?

GUY: Watch out for that bean dip dude, it’s spicy.

PAUL: (catch breathe) Ooooooh, Sweatin’, (awkward laugh) I’m sweating a lot. I can’t feel my, I can’t feel my tongue. Now I can’t see. I can’t see, get me a MY MOUTH IS ON FIRE !!!! ON FIRE!!!

SFX: FLAME THROWER AND SCREAMS

PAUL: ON FIRE!!!

SFX: FLAME THROWER, SCREAMS.

MAN: GET DOOOWWWNNN!!!

SFX: Fire engine rushing to the scene. Helicopter sounds.

BULLHORN: You, breathing fire, stop, drop and roll.

ANNCR: Bean dip a little spicy? Then grab yourself an ice cold, refreshing Budweiser to put out the flames. Come on folks, it’s Game Time.

LEGAL: Anheuser Busch, St. Louis, Missouri.