Budweiser Radio BUD BAT by Goodby Silverstein & Partners San Francisco

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Industry Beers and Ciders
Media Radio
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jeff Goodby
Released April 2005


Cannes Lions 2005
Radio Alcoholic Drinks Bronze Lion for the Campaign

Credits & Description

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: Jeff Goodby
Scriptwriter: Steve Dildarian/Todd Grant
Agency Producer: James Horner
Sound Engineer: Eben Carr

Script in English
MUSIC INTRO: You have never heard anything as bad as one of these Budweiser rejected ads.
STEVE: You ready for the hottest talking animal idea you’ve ever heard?
MARK: Please, I hope this is good, I love animals.
STEVE: Are you ready?
MARK: Yeah, what is it!
STEVE: North American fruit…
MARK: I love it, I love it.
STEVE: I didn’t finish, North American Fruit Bat.
MARK: Ah it’s a bat. I love it. I love the North American part. I love the bat part even more.
STEVE: It’s good. He’s nocturnal right? So when it's closing time for everyone else his party’s just getting started.
MARK: Print it!
STEVE: New Year’s Eve we release 1000 bats in Times Square.
MARK: We do?
STEVE: We release them on the crowd. Everyone looks up, “What’s that, the ball? No its bats!” Errrr errrr. I can’t make the… can you make a bat sound?
MARK: Steve, Steve that’s deadly we can’t do that. That’s, like, dangerous.
STEVE: Errr errrr. They’re squeaking….
MARK: That’s not cool.
STEVE: Whattya mean? That’s not funny?
MARK: That’s dangerous. Bats?
STEVE: No, Fruit Bats, they wouldn’t touch anyone. They would just go after the fruit.
SOUND FX: Paper being crumpled and thrown into a trashcan.
ANNCR: Anheuser-Busch, St. Louis, Missouri.