Budweiser Radio CLYDE AND DALE by Goodby Silverstein & Partners San Francisco

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Industry Beers and Ciders
Media Radio
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jeff Goodby
Released April 2005

Credits & Description

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: Jeff Goodby
Scriptwriter: Steve Dildarian/Todd Grant
Agency Producer: James Horner
Sound Engineer: Eben Carr

Script in English

MUSIC INTRO: None of these are good. All of these are bad. Budweiser rejected ads.

STEVE: Oh Mark, I got a great Clydesdale idea.

MARK: Let's hear it.

STEVE: Instead of all the majestic imagery…

MARK: Yuck.

STEVE: We show them as two horses from the Bronx, named Clyde and Dale, alright? (laughing)

MARK: Ah dude… (laughing)

STEVE: It’s great!

MARK: You made the Clydesdales funny.

STEVE: I did. I’m the first one. Clyde is like “Hey, I’m walkin’ here…”

MARK: And the other one is like “Hey, forget about it.”

STEVE: (Hesitant) Yeah we can come up with some dialogue but it’s good, it’s funny.

MARK: Whattaya mean?

STEVE: We show ‘em pulling the bud carriage through the snow it looks beautiful until Clyde stops and says, “Hey I’m tired of pullin’ the Bud cart! Hey, let's grab a slice”.

MARK: Steve, Steve you know what?

STEVE: Ah, man, it’s funny.

MARK: I just thought of something man.

STEVE: What’s that?

MARK: Doesn’t this idea mock Budweiser’s most beloved icon?

STEVE: Mocking is not good is it?

STEVE: Mocking is generally not great when it comes to beloved icons.

SOUND FX: Paper being crumpled and thrown into a trashcan.

ANNCR: Anheuser-Busch, St. Louis, Missouri.