Budweiser Radio KING OF COMEDY by Goodby Silverstein & Partners San Francisco

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Industry Beers and Ciders
Media Radio
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jeff Goodby
Released April 2005

Credits & Description

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: Jeff Goodby
Scriptwriter: Steve Dildarian/Todd Grant
Agency Producer: James Horner
Sound Engineer: Eben Carr

Script in English

MUSIC INTRO: Off the mark by just a tad. Another Budweiser rejected ad.

STEVE: Oh, Mark, the King of Comedy has struck again.

MARK: Okay, what.

STEVE: Listen. Two guys and a girl in a canoe with some Bud…

MARK: The King of Comedy.

STEVE: Yeah, whatever.

MARK: I guess that’s you.

STEVE: Yeah, the King of Comedy, whatever. Um, there’s a baboon, he sees the Bud, right and he jumps…

MARK: You’re the… you’re the King.

STEVE: It’s an expression. Yeah, I’m the King.

MARK: So who am I?

STEVE: What do you mean who? I dunno, you’re the Bishop.

MARK: The Bishop?

STEVE: Yeah you’re the Bishop.


STEVE: Listen!

MARK: Psyched about that.

STEVE: The baboon sees the Bud…

MARK: That’s a great title to have.

STEVE: …He jumps…

MARK: Yeah.

STEVE: …The girl falls in the water…

MARK: Look into the Bishop's eyes when you talk.

STEVE: Why’re you doing this? I’m trying to tell you my Bud idea!

MARK: You hurt my feelin’s!

STEVE: What do you wanna be, you wanna be the Queen? The Queen is a pretty high position.

MARK: Now your taking it to a level that it just doesn’t need to go.

SOUND FX: Paper being crumpled and thrown into a trashcan.

ANNCR: Anheuser-Busch, St. Louis, Missouri.