Budweiser Radio NO SHIRT by Goodby Silverstein & Partners San Francisco

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Industry Beers and Ciders
Media Radio
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jeff Goodby
Account Supervisor Harold Sogard
Released December 2004

Credits & Description

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, New York
Creative Director: Jeff Goodby
Scriptwriter: Ian Kalman/Mike Sweeney
Agency Producer: James Horner
Account Supervisor: Harold Sogard

Script in English

ANNCR: Welcome back to Budweiser’s, “Things you shouldn’t do during Game Time”…This week's no-no, “Taking your shirt off at the Game Time Party”.

SFX: Football Sounds on TV.

SAM: Alright, here we go, kickoff!

LOU: Yeah, game time!… We’ve got the nachos, we’ve got the ice cold Bud’s we’ve got... oh wait... one second, one second…

SAM: Whoa, whoa, whoa what are you doing?

LOU: (struggling) I’m taking my shirt off.

SAM: Are you kidding me?

LOU: What? I want to feel the coldness of the game.

SAM: You’re in my living room, it’s like 72 degrees in here.

LOU: Hey come on, I always take my shirt off at the game.

SAM: Yeah, at the game. Not in my living room.

LOU: Hey listen, real fans take their shirts off.

SAM: No, no, real fans do not get half naked in a room full of dudes, sorry.

LOU: Of course they do.

SAM: No they don’t.

GUY 3: (blurting out) He’s right man

GUY 4: (agreeing) Uh huh.

GUY 5: You’re fat dude.

SAM: And why do you have the letter “D” painted on your chest?

GUY 3: Yeah good question.

LOU: The question should be, why don’t you have the word “FENCE” painted on yours?

SAM: OK, that’s it. Get out.

ANNCR: That’s right, get out and get yourself an ice cold, fresh Budweiser because it’s Game Time folks. And the only thing you should be taking off is the top to that Bud bottle.

LEGAL: Anheuser Busch, St. Louis, Missouri.