Budweiser Radio QUEEN OF CARBS by Goodby Silverstein & Partners San Francisco

Adsarchive » Radio » Budweiser » QUEEN OF CARBS


Pin to Collection
Add a note
Industry Beers and Ciders
Media Radio
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jeff Goodby
Account Supervisor Harold Sogard
Released May 2004

Credits & Description

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: Jeff Goodby
Scriptwriter: Steve Dildarian
Agency Producer: Cindy Epps
Account Supervisor: Harold Sogard
Sound Engineer: Leslie Mona-Mathus

Script in English

LOUIE: Ah Frank, I heard a rumor about another brewery.

FRANK: Oh yeah? Which one?

LOUIE: I can't say their name but it rhymes with niller.

FRANK: Okay, all right, what's the rumor?

LOUIE: Well, they've always been jealous that Bud is the King of Beers...

FRANK: Right.

LOUIE: …So they're gonna start calling themselves the Queen of Carbs.

FRANK: The Queen of carbs?

LOUIE: Yeah, that's all they talk about in their ads so they figured if the shoe fits, wear it.

FRANK: Louie, how reliable your source?

LOUIE: Well my "source" was the ferret so there is a slight margin for error.

FRANK: Oh boy.

LOUIE: The Queen of Carbs…

ANNCR: Anheuser-Busch, St. Louis Missouri.
Brief Explanation

This was one ad in a series using Frank and Louie, that responded directly to Miller's attacks on Budweiser - specifically, claims that Budweiser's category domination is 'unAmerican'. This message resonated strongly with both consumers and wholesalers alike.