Budweiser Radio TOWN WITHOUT BUD by Goodby Silverstein & Partners San Francisco

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Industry Beers and Ciders
Media Radio
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jeff Goodby
Released April 2005


Cannes Lions 2005
Radio Alcoholic Drinks Bronze Lion for the Campaign

Credits & Description

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: Jeff Goodby
Scriptwriter: Steve Dildarian/Todd Grant
Agency Producer: James Horner
Sound Engineer: Eben Carr

Script in English

MUSIC INTRO: They are not good. They are so bad. They are Budweiser rejected ads.

MARK: Steve I got it.

STEVE: Let's hear it!

MARK: It’s a black and white commercial…

STEVE: Deliver the goods, Mark.

MARK: It’s called A Town Without Budweiser.

STEVE: Ha ha.

MARK: It’s good.

STEVE: That’s funny.

MARK: Alright! People sit in bars and stare at each other, awkwardly, in silence.

STEVE: (Hesitant) Okay.


MARK: Bartenders wander streets aimlessly…

STEVE: What?

MARK: …With nothing to pour

STEVE: That’s not funny; really, it’s like kinda weird.

MARK: You dolly to a small bar where it's happy hour, which we like to call "the hour of ennuis" as the French would say.

STEVE: What? Ennuis, that’s like…

MARK: Depression, yeah. It’s great.

STEVE: It’s not great, it’s horrible. I thought it was funny when they don’t have the beer but it’s like…

MARK: Commercials don’t always have to be uplifting.

STEVE: Well…

MARK: This one attempts to do something different. It churns up memories.


MARK: It makes you question your own existence.

STEVE: As I am doing right now.

SOUND FX: Paper being crumpled and thrown into a trashcan.

ANNCR: Anheuser-Busch, St. Louis, Missouri.