Budweiser Radio VOLCANO by Goodby Silverstein & Partners San Francisco

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Industry Beers and Ciders
Media Radio
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jeff Goodby
Account Supervisor Harold Sogard
Released April 2005


Cannes Lions 2005
Radio Alcoholic Drinks Bronze Lion for the Campaign

Credits & Description

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: Jeff Goodby
Scriptwriter: Steve Dildarian/Todd Grant
Agency Producer: James Horner
Account Supervisor: Harold Sogard
Sound Engineer: Eben Carr

Script in English

MUSIC INTRO: You have never heard anything as bad as one of these Budweiser rejected ads.

STEVE: Mark, I got a great Bud commercial here.

MARK: Ah yeah, what’s it about?

STEVE: It’s about a volcano.

MARK: A volcano.

STEVE: Did you ever see a volcano in a beer commercial?

MARK: No, but I love volcanoes.

STEVE: Get ready. The volcano is erupting…. Burrrrrrrrr.

MARK: I can imagine it, there are hundreds of people screaming.

STEVE: One guy falls into the lava, right? I mean it’s not funny yet….

MARK: I love it.

STEVE: …but it’s a twist.

MARK: A beer volcano.

STEVE: I didn’t… Yeah, exactly…

MARK: That’s what you’re getting at isn’t it?

STEVE: That's what I was getting at, yeah.

MARK: That’s where you were goin’.

STEVE: It’s not lava, it’s beer.

MARK: That’s my idea.

STEVE: Well, no it's... it was my idea but… ah, anyway, the thing is shooting Budweiser through the sky.

MARK: Beer spewing everywhere.

STEVE: People just look up… they want a beer, they open their mouth and look up.

MARK: Screaming, but in joy.

STEVE: They’re terrified but they’re havin’ a good time, ya know?

MARK: There’s one problem.

STEVE: What?

MARK: It’s a volcano, wouldn’t the beer be incredibly hot. Like 1000 degrees?

STEVE: That’s a problem?


STEVE: It's different, everyone drinks cold beer I mean it's hot boiling beer.

MARK: It’s stupid.

STEVE: Molten beer…

SOUND FX: Paper being crumpled and thrown into a trashcan.

ANNCR: Anheuser-Busch, St. Louis, Missouri.