Buenos Aires Zoo Radio DINOSAURS by Del Campo Saatchi & Saatchi Buenos Aires

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DINOSAURS

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Industry Culture, Leisure & Sport, Zoos
Media Radio
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Creative Director Chavo D'emilio
Account Supervisor Cecilia Senesi, Pablo Ordonez
Released March 2005

Credits & Description

Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI, ARGENTINA, Buenos Aires
Creative Director: Chavo Demilio
Scriptwriter: Mariano Serkin/Jorge Ponce Betti
Agency Producer: Cosme Argerich/Luli Dragan
Account Supervisor: Pablo Ordoñez/Cecilia Senesi
Advertiser's Supervisor: Fernando Chaín/Liu Dambolena


Script in English

Man: Garcha... Garcha... Garch?... Garchapodon... Garcha... Carcha... Carchapodontosaurus.

VO: Come to see them, it’s much easier. Dinosaurs at the Zoo. Buenos Aires Zoo. Close, very close to you.
Script in Orginal Language

Man: Garcha... Garcha... Garch?... Garchapodon... Garcha... Carcha... Carchapodontosaurus.

VO: Vení a verlos, es mucho más fácil. Dinosaurios en el Zoo. Zoo de Buenos Aires. Cerca, pero bien cerca tuyo.
Brief Explanation

Dinosaurs' names are long and difficult to pronounce. In this campaign the characters try to pronounce the complete names, but get stuck in the middle or mispronounce them, making it sound as if they are really saying swear words, until they are finally able to say the dinosaurs' names correctly. In the pieces presented, "pete" means "fellatio", "garcha" means "fuck" and "podonga" is a funny name for a penis.