Vega School Of Advertising Radio BEER by Lowe Johannesburg

BEER

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Industry Consumer & Public services
Media Radio
Market South Africa
Agency Lowe Johannesburg
Director Adam Livesey, Matthew Brink
Creative Director Rob Mclennan
Account Supervisor Stuart Walsh
Released May 2004

Credits & Description

Advertising Agency: LOWE BULL, SOUTH AFRICA, Johannesburg
Creative Director: Rob McLennan/Stuart Walsh
Scriptwriter: Matthew Brink/Adam Livesey
Agency Producer: Mthuli Bam
Account Supervisor: Stuart Walsh
Director: Matthew Brink
Sound Engineer: John Burns


Script in English

SFX: Taxi driving. Door is opened.

MV1: Sawubona, Vusi!

MV2: Yebo, Dumela, Sipho.

MV1: Eish. This taxi is full!

MV2: Yebo… and the speakers are broken, so we can’t even listen to Kwaito.

MV1: Hawu. That’s not good.

MV2: Yebo. Philemon, the driver said he couldn’t get it fixed because he’s saving
up all his money to pay lobola for his eighth wife.

MV1: Eish! I know what we can do to make him feel better.

MV2: Yebo, what, Vusi?

MV1: Let’s get him an Ufudu Lager at the shebeen!

MV2: Yebo!

MV1+2: Ufudu Lager. It’s even better than soccer.

ANNCR: The South African advertising industry does not have enough black creative people. Vega, The Brand Communication School, is offering a range of bursaries. For more information call (011) 883-0130.
Brief Explanation

IN SOUTH AFRICA THERE IS A SHORTAGE OF BLACK CREATIVES IN ADVERTISING AGENCIES. WHITE CREATIVES GENERALLY DO NOT UNDERSTAND THE BLACK MARKET AND OFTEN WRITE COMMERCIALS LADEN WITH CLICHES. THE DIALOQUE IN THESE RADIO COMMERCIALS SHOWS A TOTAL LACK OF UNDERSTANDING OF BLACK CULTURE AND WORK CLEARLY WRITTEN BY A WHITE CREATIVE TEAM. VEGA BRAND COMMUNICATION SCHOOL GIVES US THE SOLUTION TO THIS PROBLEM BY OFFERING BURSARIES TO YOUNG BLACK PEOPLE, WHO NATURALLY WOULD HAVE A BETTER UNDERSTANDING OF THE BLACK MARKET.