Works » Raiffeisen Bank

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Industry Banking & Financial Services
Media Radio
Market Austria
Agency Ogilvy & Mather Vienna
Creative Director Alexander Zelmanovics Und Dieter Pivrnec
Account Supervisor Doris Radwanovsky, Christoph Toriser
Director Clemens Kloss
Released May 2004

Credits & Description

Advertising Agency: OGILVY GROUP AUSTRIA, AUSTRIA, Vienna
Creative Director: Alexander Zelmanovics
Scriptwriter: Nikolaus Leischko/Petra Anderson
Account Supervisor: Doris Radwanovsky/Christoph Toriser
Advertiser's Supervisor: Dr. Leodegar Pruschak
Director: Clemens Kloss
Sound Engineer: Peter Pipal


Script in English

Speaker: Wouldn’t it be great to have the letter "a" legally protected? And anyone who wants to say or write a word including an "a" has to pay. I’m sure you could make a zillion. Abracadabra, for instance. What an expensive word.

VO: Whatever your business idea is go with the right bank. Raiffeisen. Meine Bank.
Script in Orginal Language

Sprecher: Wär’ doch ideal, wenn man sich den Buchstaben „a“ rechtlich schützen lässt. Und wer was mit „a“ sagen oder schreiben will, muss zahlen. Da verdient man sicher Millionen. Abrakadabra, zum Beispiel. Total teures Wort.

Off: Was immer Sie unternehmen: Wichtig ist die richtige Bank. Raiffeisen. Meine Bank.

The Radio ad titled ABRACADABRA was done by Ogilvy & Mather Vienna advertising agency for Raiffeisen Bank in Austria. It was released in May 2004.