BOSS by KNSK for Gruner & Jahr

BOSS

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Industry Magazines
Media Radio
Market Germany
Agency KNSK
Director Felix Lemcke, Philipp Feit
Creative Director Kay Eichner, Tim Krink
Production Studio Funk
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: GRUNER + JAHR WIRTSCHAFTSMEDIEN
Product/Service: BUSINESS PUNK MAGAZINE
Agency: KNSK
Creative Director: Kay Eichner/Tim Krink
Scriptwriter: Felix Lemcke
Agency Producer: Kerstin Arndt
Advertiser's Supervisor: Olaf Uthmann/Danielle Chales De Beaulieu
Production Company: STUDIO FUNK, Hamburg, GERMANY
Director: Philipp Feit/Felix Lemcke
Sound Engineer: Philipp Feit
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KNSK, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Band MVO: (Singing) Figures in the red, that’s just not right! We’ll keep ‘em in the black if it takes all night! In our PowerPoint Pessimists are just bullet points! MVOs: (Singing) Gonna rock this business year Sling the boss out on his ear Pinstripe suits so smart and spiffy Even the ladies get a great big... hiccup! ANN: Business Punk. The new business lifestyle magazine. Available now at newsagents.

Full script of the ad in the original language
SFX: Musik MVO: (Singing) Rote Zahlen sind nicht unser Bier! Für schwarze bleiben wir bis nachts um vi-ier! In unserer PowerPoint Sind Pessimisten nur Bulletpoints! MVOs: (Singing) Morgen rocken wir das Ha-aus Denn dann fliegt der Vorstand raus Von unseren Nadelstreifen Bekommen selbst Frauen ne’n Mega... Schluckauf! ANN: Business Punk. Das neue Business-Lifestyle-Magazin. Jetzt am Kiosk.

Brief Explanation
Business Punk is the new magazine for people who like to work hard and play hard. They constantly work overtime and party until morning. To get the attention of those people, we produced the radio commercials as short Punk-Songs with explicit lyrics. The songs transport the way of life of real Business Punks.