CAREER by KNSK for Gruner & Jahr

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CAREER

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Industry Magazines
Media Radio
Market Germany
Agency KNSK
Director Felix Lemcke, Philipp Feit
Creative Director Kay Eichner, Tim Krink
Production Studio Funk
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: GRUNER + JAHR WIRTSCHAFTSMEDIEN
Product/Service: BUSINESS PUNK MAGAZINE
Agency: KNSK
Creative Director: Kay Eichner/Tim Krink
Scriptwriter: Felix Lemcke
Agency Producer: Kerstin Arndt
Advertiser's Supervisor: Olaf Uthmann/Danielle Chales De Beaulieu
Production Company: STUDIO FUNK, Hamburg, GERMANY
Director: Philipp Feit/Felix Lemcke
Sound Engineer: Philipp Feit
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KNSK, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Punk song MVO1: Ready, 1, 2, 3, 4! (Singing) We’re, a bunch of workaholics We work so hard, it’s chronic Our parties are demonic Deadlines, meetings, presentations Work is where we sleep now Ain’t seen home for weeks now! MVOs: (Singing) A billion pounds in profits, that really ain’t a lot Let’s go drink champagne on my Caribbean yacht! MVO1: (Singing) Our careers are in the making For all the stress we’re taking Our day will soon be breaking! ANN: Business Punk. The new business lifestyle magazine. Available now at newsagents.

Full script of the ad in the original language
SFX: Musik MVO1: Okay... 1, 2, 1 2 3! (Singing) Wir sind alle Workaholics Arbeiten bis zum Umfallen Feiern bis zum Aufstehen Termine, Meetings, Präsentationen... Im Büro müssen wir schon wohnen Der Stress muss sich nur lohnen! MVOs: (Singing) Ne’ Milliarde Umsatz ist doch gar nicht schwer Champagner trinken wir auf ne’r Yacht im Mittelmeer! MVO1: (Singing) Wir machen über Nacht Karriere Keiner kommt uns in die Quere Wenn nur schon morgen wäre... ANN: Business Punk. Das Business-Lifestyle-Magazin. Jetzt am Kiosk.

Brief Explanation
Business Punk is the new magazine for people who like to work hard and play hard. They constantly work overtime and party until morning. To get the attention of those people, we produced the radio commercials as short Punk-Songs with explicit lyrics. The songs transport the way of life of real Business Punks.