GPS by Agencia3 Rio De Janeiro for Cachaca Magnifica

GPS

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Industry Traffic safety, Against alcohol
Media Radio
Market Brazil
Agency Agencia3 Rio De Janeiro
Creative Director Luis Claudio Salvestroni, Alvaro Rodrigues
Account Supervisor Cândida Quadrelli
Production SONIDO
Released August 2012

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: CACHAÇA MAGNÍFICA
Product/Service: ANTI DRINK-DRIVING MESSAGE
Agency: AGÊNCIA3
Creative Director: Álvaro Rodrigues/Luís Salvestroni
Scriptwriter: Álvaro Rodrigues/Luís Salvestroni
Account Supervisor: Candida Quadrelli
Production Company: SONIDO, Rio de Janeiro, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: AGÊNCIA3, Rio de Janeiro, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Traffic noise FVO: Go to the end of the road and turn left, and right. Drive 0.2 miles and then turn right on Lincoln Avenue North-West. Recalculating, turn left on the first exit. Recalculating, turn right. Recalculating, turn left. Recalculating, go straight ahead. Recalculating, left... right... left... right... SFX: Police siren ANN: Don’t drink and drive. Cachaça Magnífica.

Full script of the ad in the original language
SFX: O ruído do tráfego FVO: Vá até o final da estrada e dobre a esquerda e a direita. Dirija por 500 metros e, depois, dobre a direita na Avenida Lincoln Norte-Oeste. Recalculando, na primeira saída, dobre a esquerda. Recalculando, dobre a direita. Recalculando, dobre a esquerda. Recalculando, siga em frente. Recalculando, esquerda... direita... esquerda... direita... SFX: Sirene de polícia ANN: Se beber, não dirija. Cachaça Magnífica.