Cadbury Radio WRAPPER-A by Publicis JimenezBasic

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WRAPPER-A

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Industry Chocolate, Baking, Cakes & Desserts, Pre-Cooked Meals & Frozen Food
Media Radio
Market Philippines
Agency Publicis JimenezBasic
Director Paul Suarez
Creative Director Poch Guevara
Account Supervisor Lisa Infante, Weng Gavino
Released June 2005

Credits & Description

Advertising Agency: JIMENEZBASIC ADVERTISING, THE PHILIPPINES
Creative Director: Poch Guevara
Scriptwriter: Third Domingo/Lawin Bulatao/Lec Flores
Agency Producer: Paul Suarez
Account Supervisor: Lisa Infante/Weng Gavino
Advertiser's Supervisor: Malyn Domingo
Director: Paul Suarez


Script in English

VO: Ladies and gentlemen, we will prove to you that there is money in the wrapper. Ready 1, 2
wrapper-pera, wrapper-pera, wrapper-pera… Halls Pera sa Wrapper Promo If you win in the raffle or you complete the halls letters you can win so much… Wrapper-pera, Wrapper-pera, Wrapper-pera… Up to 1 Million Pesos Wrapper-pera, Wrapper-pera, Wrapper-pera… See! Halls Pera sa Wrapper Promo Per DOH-BFAD Permit No. 1187. Series of 2004. See Posters and print ads for details.

Script in Orginal Language

VO: Ladies and gentlemen, patutunayan namin na may pera sa wrapper ng Halls Candy. Game, game, 1,2,3... Wrapper-pera, wrapper-pera, wrapper-pera... Halls Pera sa wrapper promo pag nanalo ka sa raffle o na-buo mo ang mga letra ng Halls magkakaroon ka ng maraming...Wrapper-pera, wrapper-pera, wrapper-pera... Up to 1 Million Pesos Wrapper-pera, wrapper-pera, wrapper-pera... Halls Pera sa Wrapper Promo Per DOH-BFAD Permit No. 1187. Series of 2004. See posters and print ads for details.

Brief Explanation:

Brief Explanation

When you say the word "wrapper" repeatedly, it begins to sound like "pera", which, in Filipino
means "money".