GO BACK - CLASS by F/Nazca Saatchi & Saatchi Sao Paulo for CAFÉ SUPLICY

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GO BACK - CLASS

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Industry Coffee, Tea, Breakfast Drinks
Media Radio
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Production Ritmika
Director Marcelo Ricci
Creative Director Fabio Fernandes, Pedro Prado, Eduardo Lima, Carlos Di Celio
Producer Henrique Tanji, Zi Nammur
Account Supervisor Patrícia Bulhões | Rafael Cappelli
Released July 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: SUPLICY
Product/Service: PREMIUM COFFEE
Agency: F/NAZCA SAATCHI & SAATCHI
Creative Director: Fabio Fernandes/Eduardo Lima
Scriptwriter: André Faria/Keka Morelle
Account Supervisor: Patricia Bulhões
Production Company: RITMIKA, São Paulo, BRAZIL
Director: Marcelo Ricci
Producer: Zi Nammur/Henrique Tanji
Sound Studio: Ritmika
Sound Engineer: André D'Avila
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Well as you can see from page 623, we see that in physics the sum of the forces acting on a given body... (Echoing) Body... body... body...SFX: Flute and keyboards; Gregorian chant musicMVO2: Body... body... body... bodyFVO: Your body, my body. Caliente... Caliente... (Laughing) SFX: A whip; music stops suddenly with a clapANN: Hey. Go back! SFX: A sip of coffee; music rewindingMVO1: ...and naturally, one can conclude that... ANN: Suplicy premium coffee. We love café.
Full script of the ad in the original language
MVO1: E agora na página 623 vemos que na física a soma das forças sempre atua sobre o mesmo corpo...(Eco) Corpo... corpo... corpo... SFX: Entra uma batida mística-gregoriana engraçadaMVO2: Córpus... có-có-có-có-coorpus... cóooorpus... có-có-córpuuus... FVO: Your body on my body. Caliente, que caliente! (Risadas) SFX: Barulho de chicote. A música pára, com uma palma ANN: Ei, Volta! SFX: Rápido golinho de café; rápido rewind da músicaMVO1: ...e por isso é tão simples, senhores. Vejam: a pressão da estática... ANN: Suplicy premium coffee. We love café.
Brief Explanation
Hey. Go back. That's the tagline created for Suplicy Coffes. The benefit they wanted to explore was clear: a good coffee gives you more focus, more concentration. So instead of letting yor mind wander in the midle of a meeting or a class, just drink a nice premium strong coffee, and go back.