GO BACK - MEETING by F/Nazca Saatchi & Saatchi Sao Paulo for CAFÉ SUPLICY

Adsarchive » Radio » CAFÉ SUPLICY » GO BACK - MEETING

GO BACK - MEETING

Pin to Collection
Add a note
Industry Coffee, Tea, Breakfast Drinks
Media Radio
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Production Ritmika
Director Marcelo Ricci
Creative Director Fabio Fernandes, Pedro Prado, Eduardo Lima, Carlos Di Celio
Producer Henrique Tanji, Zi Nammur
Account Supervisor Patrícia Bulhões | Rafael Cappelli
Released July 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: SUPLICY
Product/Service: PREMIUM COFFEE
Agency: F/NAZCA SAATCHI & SAATCHI
Creative Director: Fabio Fernandes/Eduardo Lima
Scriptwriter: André Faria/Keka Morelle
Account Supervisor: Patricia Bulhões
Production Company: RITMIKA, São Paulo, BRAZIL
Director: Marcelo Ricci
Producer: Zi Nammur/Henrique Tanji
Sound Studio: Ritmika
Sound Engineer: André D'avila
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Well, as you can see, this part 74, it is very interesting. And observing the following chart, we see significant downgrading in the benchmark...(Echoing) Benchmark... benchmark... benchmark...SFX: Bells; Indian musicFVO: (Singing) Bam-beem-beem-bench-mark... bam-bem-beem-bench-mark...SFX: Elephant; sitar playingMVO2: (Singing) Bam-bam-beem-beem-bench-mark... ANN: Hey! Go back! SFX: A sip of coffee; music rewinding MVO1: ...we can conclude that the major challenge for the category... ANN: Suplicy premium coffee. We love café.
Full script of the ad in the original language
MVO1: Bem, vejam aqui como é interessante essa parte 74 da apresentação, analisando o próximo gráfico, não é? Nós vemos uma retração instantânea do benchmark... (Eco) Benchmark… benchmark…SFX: Sino místico. música indiana mística-engraçada, com vozes engraçada que ecoamFVO: Ban-bén-bííiiin- bench-mark... ban-bén-bííiiiin- bench-mark... SFX: Elefante; cítaras; indiano doido que cantaMVO2: Ban-ben-bíiin-beeench-maaark... SFX: A música pára, com uma palma ANN: Ei, volta! SFX: Rápido golinho de café; rápido rewind da música MVO1: ...concluímos que o desafio da categoria é um...ANN: Suplicy premium coffee. We love café.
Brief Explanation
Hey. Go back. That's the tagline created for Suplicy Coffes. The benefit they wanted to explore was clear: a good coffee gives you more focus, more concentration. So instead of letting yor mind wander in the midle of a meeting or a class, just drink a nice premium strong coffee, and go back.