KIND PEOPLE MISUNDERSTOOD by Publicis Amsterdam for Sire (foundation For Non-commercial Advertising)

KIND PEOPLE MISUNDERSTOOD

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Industry Public awareness
Media Radio
Market Netherlands
Agency Publicis Amsterdam
Creative Director Marcel Hartog, Jeroen Van Zwam
Account Supervisor Nicole Franken
Production Studio De Keuken
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: SIRE
Product/Service: CAMPAIGN FOR A NICER NETHERLANDS
Agency: PUBLICIS
Creative Director: Marcel Hartog/Jeroen van Zwam
Scriptwriter: Marcel Hartog
Agency Producer: Elsbeth Zantvoort
Account Supervisor: Nicole Franken
Advertiser's Supervisor: Pim Slierings/Ivo Roefs
Production Company: STUDIO DE KEUKEN, Amsterdam, THE NETHERLANDS
Sound Studio: Studio de Keuken
Sound Engineer: Robin Schlosser
Music Artist/Title: Geert van Galen
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PUBLICIS, Amsterdam, THE NETHERLANDS

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: That's a nice dress you're wearing. FVO: Eh sorry, I already have a boyfriend. MVO: Me too. ANN: Kind people, how do we treat them? Check the instruction manual at KindPeople.nl

Full script of the ad in the original language
MVO: Mooie jurk heb je aan FVO: Eh, ik heb al een vriend. MVO: Ik ook. ANN: Aardige mensen. Hoe gaan we ermee om? Kijk op de gebruiksaanwijzing op Sire.nl

Brief Explanation
These days kind people are often misunderstood.