DORM by Y&R New York for Campbell's

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DORM

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Industry Pre-Cooked Meals & Frozen Food
Media Radio
Market United States
Agency Y&R New York
Executive Creative Director James Caporimo
Copywriter Robert Rooney
Released May 2012

Awards

Cannes Lions 2012
Radio Lions Best Acting Performance Silver
Radio Lions Best Scriptwriting Silver

Credits & Description

Type of entry: Craft
Category: Best Scriptwriting
Advertiser: CAMPBELL'S SOUP
Product/Service: SOUP
Agency: Y&R New York, USA
2 of 3 Campaign
Title: DORM
Corporate Name of Client: Campbell's Soup
Radio Station: WFRD-FM
Agency: Y&R New York, New York
Chief Creative Officer: Jim Elliott
Executive Creative Director: James Caporimo
Copywriter: Robert Rooney
Executive Agency Producer: Nathy Aviram
Agency Producer: Jona Goodman
Sound Design Company: Phantom Audio, New York
Audio Engineer: Conrad Sanguineti
Script
Campbell’s Soup College Radio :60 “Dorm”
MOM: Your father and I are helping you move into your dorm room even though you’re clearly embarrassed by us.
SON: I’m deliberately walking ten paces in front of you so no one thinks I’m related to you.
MOM: I’m trying not to be upset, as that would signify weakness, not to mention it will just set your father off!
DAD: (through gritted teeth) Your disrespect to your doting mother is making me grind my teeth so much I have a jaw cramp!
SON: I’m using body language to communicate my profound dislike for you right now, and I’m using eye-rolling to tell you to leave already before any girls see you.
MOM: I’m now desperately changing the subject before your father explodes by handing you this case of Campbell’s Chunky SOUP!
DAD: AT THE RISK OF APPEARING AS THOUGH WE’RE CODDLING AN UNGRATEFUL OFFSPRING, WE’RE GIVING IT TO YOU BECAUSE WE KNOW IT’S YOUR FAVORITE! AND YOU CAN SAVE SOME MONEY BY HAVING IT FOR DINNER!
SON: I AM MOVED BY THIS GESTURE! IF OTHER PEOPLE WEREN”T AROUND I’D HUG THE BOTH OF YOU!
DAD: LETS BOTH PRETEND TO LEAVE WITH AN AIR OF INDIFFERENCE.
MOM: WE LOVE YOU!
SON: AND THIS CASE OF SOUP SHOWS ME THAT!
SFX: SLAM DOOR
VO: Campbell’s. It’s amazing what soup can do.
Description of the Project
Dorm: Sure, college bound kids are embarrassed by their parents, but a case Campbell’s Chunky Soup can break the ice between them. Sorta.