KNOCK KNOCK by Y&R New York for Campbell's

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Industry Pre-Cooked Meals & Frozen Food
Media Radio
Market United States
Agency Y&R New York
Executive Creative Director James Caporimo
Copywriter Robert Rooney
Released May 2012


Cannes Lions 2012
Radio Lions Best Acting Performance Silver
Radio Lions Best Scriptwriting Silver

Credits & Description

Entrant: Y&R New York, New York
Campbell's Chunky Soup - "Knock, Knock"
Corporate Name of Client: Campbell's Soup
Radio Station: WFRD-FM
Agency: Y&R New York, New York
Chief Creative Officer: Jim Elliott
Executive Creative Director: James Caporimo
Copywriter: Robert Rooney
Executive Agency Producer: Nathy Aviram
Agency Producer: Jona Goodman
Sound Design Company: Phantom Audio, New York
Audio Engineer: Conrad Sanguineti
Description of the Project
Knock Knock: Letting your college-bound child raid the pantry for Campbell’s Chunky soup is the greatest act of parental kindness.