Industrias Muller De Bebidas Radio FIFTY WONDERFUL by Mpm Propaganda

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FIFTY WONDERFUL

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Industry Alcoholic drinks & Tobacco
Media Radio
Market Brazil
Agency Mpm Propaganda
Director Sergio Campanelli
Creative Director Fabio Victoria
Account Supervisor Bia Aydar
Released May 2005

Awards

Cannes Lions 2006
Radio Alcoholic Drinks Bronze Lion

Credits & Description

Advertising Agency: MPM PROPAGANDA, BRAZIL
Creative Director: Fábio Victoria
Scriptwriter: Sérgio Campanelli/Cesar Brunetti/Mauricio Novaes/Marcos Rufino
Agency Producer: Oswaldo Zanetti
Account Supervisor: Bia Aydar
Advertiser's Supervisor: Denis Fanhaini
Director: Sergio Campanelli
Sound Engineer: Plínio Hessel


Script in English

SFX: Music

VO: If you want to know about the Brazilian soul, take your time, loose your tie, learn this recipe
and just let go. One lemon cut in four slices, two spoons of sugar and crushed ice. Now is the time for the best to come, just add Cachaça Fifty One. and one more time. One lemon cut in four slices, two spoons of sugar and crushed ice now is the time for the best to come, just add Cachaça Fifty One. It’s good, it’s smooth, it’s light, it’s real, it’s the Brazilian truly one, it’s Caipirinha Fifty One. Relax and live, have fun enjoy. What else can you do? It’s Fifty Wonderful.