AFGHANISTAN by Lowe and Partners Cape Town for Cape Times

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AFGHANISTAN

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Industry Newspapers
Media Radio
Market South Africa
Agency Lowe and Partners Cape Town
Executive Creative Director Alistair Morgan
Creative Director Kirk Gainsford
Account Supervisor Vicky Hey
Production B&S STUDIOS
Producer Ali Coetzee
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: INDEPENDENT NEWSPAPERS
Product/Service: CAPE TIMES
Agency: LOWE BULL
Executive Creative Director: Alistair Morgan
Creative Director: Kirk Gainsford
Scriptwriter: Simon Lotze/Cameron Watson
Agency Producer: Ali Coetzee
Account Manager: Taryn Bownes
Account Supervisor: Vicky Hey
Production Company: B&S STUDIOS, Cape Town, SOUTH AFRICA
Producer: Ali Coetzee
Sound Studio: B&S Studios
Sound Engineer: Graham Merel
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LOWE BULL, Cape Town, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Radio static MVO1: The Ministry of Defence announced today the deployment of more... MVO2: ...foreign mercenaries to Helmand province... MVO3: ...to support coalition forces in winning the hearts and minds of the local population... MVO2: ...which is resisting the occupation in increasing numbers. MVO1: This follows a recent incident in Kandahar... MVO2: ...where we killed scores of the infidels... MVO3: ...in a friendly-fire incident involving a US air force F-15... MVO1: ...that killed four British soldiers and wounded two. No civilians were hurt in the incident, described as a tragic... MVO2: ...Taliban victory against the Western crusader forces. ANN: To get the full story, you need to consider every angle. The Cape Times. Cape Town’s in-depth news source. Know all about it.

Brief Explanation
These commercials look at current and topical news stories from multiple angles. The result is a more rounded and in-depth view of what the story is really about, which demonstrates how the Cape Times newspaper delivers balanced and unbiased reporting.