LEBANON by Lowe and Partners Cape Town for Cape Times

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LEBANON

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Industry Newspapers
Media Radio
Market South Africa
Agency Lowe and Partners Cape Town
Executive Creative Director Alistair Morgan
Creative Director Kirk Gainsford
Account Supervisor Vicky Hey
Production B&S STUDIOS
Producer Ali Coetzee
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: INDEPENDENT NEWSPAPERS
Product/Service: CAPE TIMES
Agency: LOWE BULL
Executive Creative Director: Alistair Morgan
Creative Director: Kirk Gainsford
Scriptwriter: Simon Lotze/Cameron Watson
Agency Producer: Ali Coetzee
Account Manager: Taryn Bownes
Account Supervisor: Vicky Hey
Production Company: B&S STUDIOS, Cape Town, SOUTH AFRICA
Producer: Ali Coetzee
Sound Studio: B&S Studios
Sound Engineer: Graham Merel
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LOWE BULL, Cape Town, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Radio static MVO1: More bombs hit downtown Beirut today... FVO: ...dropped by the Israeli air force in retaliation for... MVO2: ...successful Hezbollah operations... FVO: ...like the abduction of two Israeli soldiers inside Israel... MVO1: ...at Aita al Chaab, just inside Lebanon. MVO1: The bombs hit an apartment block... MVO2: ...a school, a hospital... FVO: ...and several Hezbollah ammunition stores and a suspected command bunker. MVO1: The Lebanese government has deplored the... FVO: ...collateral damage resulting from Hezbollah operating in civilian areas... MVO2: ...as we continue to defend Muslims from Israeli aggression in Lebanon. SFX: Static ANN: To get the full story, you need to consider every angle. The Cape Times, Cape Town’s in-depth news source. Know all about it.

Brief Explanation
These commercials look at current and topical news stories from multiple angles. The result is a more rounded and in-depth view of what the story is really about, which demonstrates how the Cape Times newspaper delivers balanced and unbiased reporting.