ZIMBABWE by Lowe and Partners Cape Town for Cape Times

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ZIMBABWE

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Industry Newspapers
Media Radio
Market South Africa
Agency Lowe and Partners Cape Town
Executive Creative Director Alistair Morgan
Creative Director Kirk Gainsford
Account Supervisor Vicky Hey
Production B&S STUDIOS
Producer Ali Coetzee
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: INDEPENDENT NEWSPAPERS
Product/Service: CAPE TIMES
Agency: LOWE BULL
Executive Creative Director: Alistair Morgan
Creative Director: Kirk Gainsford
Scriptwriter: Simon Lotze/Cameron Watson
Agency Producer: Ali Coetzee
Account Manager: Taryn Bownes
Account Supervisor: Vicky Hey
Production Company: B&S STUDIOS, Cape Town, SOUTH AFRICA
Producer: Ali Coetzee
Sound Studio: B&S Studios
Sound Engineer: Graham Merel
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LOWE BULL, Cape Town, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Radio static FVO1: In Harare today, the Movement for Democratic Change deplored... FVO2: ...the arrest of yet another opposition MP... MVO: ...who stands accused of plotting to undermine the Zimbabwean Government. MVO: More arrests in this conspiracy are expected... FVO2: ...while the South African government could not be reached for comment. Meanwhile... FVO1: ...reports of President Robert Mugabe receiving hospital treatment in Dubai for a life-threatening... FVO2: ...routine annual check-up... MVO: ...are lies and propaganda spread by Britain. ANN: To get the full story, you need to consider every angle. The Cape Times. Cape Town’s in-depth news source. Know all about it.

Brief Explanation
These commercials look at current and topical news stories from multiple angles. The result is a more rounded and in-depth view of what the story is really about, which demonstrates how the Cape Times newspaper delivers balanced and unbiased reporting.