Capital Radio LEFT/RIGHT by Fallon Sao Paulo

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LEFT/RIGHT

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Industry Publishing, streaming & media, Magazines
Media Radio
Market Brazil
Agency Fallon Sao Paulo
Director Vicente Salvia
Creative Director Eugenio Mohallem, Marcelo Aragão
Account Supervisor Roberta Di Pace
Released October 2004

Credits & Description

Advertising Agency: FALLON SAO PAULO, BRAZIL
Creative Director: Eugênio Mohallem
Scriptwriter: Rodrigo Senra
Agency Producer: Luciano Tourino
Account Supervisor: Roberta Di Pace
Advertiser's Supervisor: Roberto Nascimento
Director: Vicente Salvia
Sound Engineer: Daniel Salvia


Script in English

SFX: The words 'this side' and 'that side' alternate between the left and right channels to give the impression of opposing sides.

VO: It’s time to decide which candidate to vote for: The one on this side... or on this side. But during the campaign you heard a lot of good things and a lot of bad things about this side... and this side. You even received emails asking you to vote neither for this side... nor for this side. In the midst of so much confusion, how fortunate are the readers of Carta Capital. A magazine constantly seeking the truth, be it on this side... or this one. Carta Capital. Arriving at news stands Monday with election coverage.
Script in Orginal Language

Loc.: É hora de decidir em qual candidato votar: no desse lado... ou no desse lado. Mas durante a campanha você ouviu falar muito bem e muito mal desse lado... e desse lado. Até e-mails você recebeu, pedindo para não votar nesse lado... nem nesse lado. No meio dessa confusão, feliz de quem lê Carta Capital. Uma revista sempre em busca da verdade. Esteja ela nesse lado... ou nesse. Carta Capital. A partir de segunda nas bancas, com a cobertura das eleições.