Toyota Radio ASHTRAY by Saatchi & Saatchi Sydney

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Industry Automotive products, services and accessories, Repair parts
Media Radio
Market Australia
Agency Saatchi & Saatchi Sydney
Director Brad Power
Creative Director David Nobay
Account Supervisor Jamie Clift
Released May 2005

Credits & Description

Advertising Agency: SAATCHI & SAATCHI, AUSTRALIA, Sydney
Creative Director: Nobby
Scriptwriter: Scot Waterhouse/Steve Carlin
Agency Producer: Evonne Sciberras
Account Supervisor: Jamie Clift
Director: Brad Power
Sound Engineer: Ben Zemanek

Script in English

Repairer: G’day, Mrs. Harris, it’s stan from P.P.S. Autos…

Old woman: Oh, hello Stan.

Repairer: Look, we’ve nearly finished the car…

Old woman: Goodness, that didn’t take long… thank you so much.

Repairer: By the way, we noticed that you’re up for your 50,000 k ash-tray lube and rotation.

Old woman: Oh, I might leave that this time, Stan…

Repairer: Well, Mrs. Harris, it’s only $25…

Old woman: I can’t…

Repairer: ... Per ashtray… and it’s a great safety feature.

Older woman: Yes, well if you think I should have it done, Stan... You Always look after me, very well…

Repairer: Yes, look …we’ve also, we noticed that you’ve got some dog hairs on the front seat.

Old woman: That’s right, I have a dog.

Repairer: Great, how big is it?

Old woman: It’s only a little dog, it sits up in the front with me when we go out driving.

Repairer: Ah well, we’d better recalibrate that airbag for canine usage, then.

Old woman: Oh, I’ve never thought of that, Stan, because I didn’t know you could do that.

Repairer: I know it’s very confusing. Look, we’ll get onto it straight away.

Old woman: Look, Stan, will it cost much more?

Repairer: You can’t put a price on a life, can you, Mrs H...

Old woman: No, no, you’re right… Well I’d better go ahead with that then…


MVO: Don’t trust your Toyota to just anyone. Visit your local Toyota dealer.