Insurance Corporation Of British Columbia Radio BUDDIES by DDB Vancouver


Pin to Collection
Add a note
Industry Insurance, Public Safety, Health & Hygiene
Media Radio
Market Canada
Agency DDB Vancouver
Director Peter Clarke
Creative Director Alan Russell
Account Supervisor Scot Keith
Released April 2004

Credits & Description

Advertising Agency: DDB CANADA, CANADA, CANADA
Creative Director: Alan Russell
Scriptwriter: Paul Little
Agency Producer: Sue Bell
Account Supervisor: Scot Keith
Advertiser's Supervisor: Dennis St. Aubin
Director: Peter Clarke

Script in English

AUDIO: Recorded as if coming over a police 2-way radio

MAN: If you’re the guys who just stole the blue hatchback from Yaletown.

SFX: radio chatter

MAN: There’s something you should know.

SFX: radio chatter

MAN: You guys just stole a Bait Car.

SFX: radio chatter

MAN: It’s got a hidden camera inside.

SFX: radio chatter

MAN: So now we have footage of both of you stealing the car.

SFX: radio chatter

MAN: You guys obviously like doing stuff together.

SFX: radio chatter

MAN: How about being arrested together?

ANNCR: The Bait Car Program from the Vancouver Police.
Brief Explanation

This is a Vancouver Police program where "Bait Cars" are randomly parked around town. If a thief steals the car a GPS system and a video camera are activated and the police are alerted. The police then shut down the car and arrest the thief.