Insurance Corporation Of British Columbia Radio DRIVE THROUGH by DDB Vancouver

DRIVE THROUGH

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Industry Insurance, Public Safety, Health & Hygiene
Media Radio
Market Canada
Agency DDB Vancouver
Director Peter Clarke
Creative Director Alan Russell
Account Supervisor Scot Keith
Released April 2004

Credits & Description

Advertising Agency: DDB CANADA, CANADA, CANADA
Creative Director: Alan Russell
Scriptwriter: Paul Little
Agency Producer: Sue Bell
Account Supervisor: Scot Keith
Advertiser's Supervisor: Dennis St. Aubin
Director: Peter Clarke


Script in English

COP: Sorry to disturb you while you’re eating.

SFX: Pause

COP: But if you’re the guy pulling out of the drive-through on Fraser Highway in a stolen red hatchback.

SFX: Pause

COP: You stole the wrong car. You stole a Bait Car.

SFX: Pause

COP: In a few moments we’re going to pull you over. Cut the engine and then arrest you.

SFX: Pause

COP: You'd better eat fast.

ANNCR: The Bait Car Program from the Vancouver Police.
Brief Explanation

This is a Vancouver Police program where they randomly park "Bait Cars" around town. If a thief steals the car - a GPS system and a video camera are activated and the police are alerted. The police then shut down the car and arrest the thief.