ALICIA by Publicis Brussels for Perfect Wash

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ALICIA

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Industry Automotive products, services and accessories
Media Radio
Market Belgium
Agency Publicis Brussels
Creative Director Paul Servaes, Alain Janssens
Production Cobra Radio Brewery
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: PERFECT WASH
Product/Service: CAR WASH LIQUID
Agency: PUBLICIS BRUSSELS
Creative Director: Alain Janssens/Paul Servaes
Scriptwriter: Eric Becker/Gilles de Boncourt
Agency Producer: Dominique Ruys
Account Manager: Nico Cornelis
Production Company: COBRA RADIO BREWERY, Brussels, BELGIUM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PUBLICIS BRUSSELS, BELGIUM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Piano music MVO1: Alicia is a prostitute. She is only 16 years old. This isn’t a life she’s chosen, she was exploited by a man who abused her trust. She came to the city to find work, but she was imprisoned, her identity documents taken. She only receives bread... MVO2: Okay, that’ll do it, we’ve got enough tears. SFX: Rock music ANN: Perfect Wash. All you need is a quarter of a cup of water to wash your car. Perfectly.

Full script of the ad in the original language
SFX: Musique pour piano MVO1: Alicia est prostituée. Elle n’a que 16 ans. Elle n’a pas choisi cette vie. Elle est exploitée par un homme qui a abusé de sa confiance. Elle pensait venir faire un métier honorable mais dès son arrivée à la grande ville, on l’a enfermée et on lui a pris ses papiers. Elle ne reçoit que du pain… MVO2: OK, c’est bon… On a assez de larme! SFX: Rock music ANN: Perfect Wash. 50 cl d’eau suffisent pour un nettoyage parfait de votre voiture.