LITTLE MATTHIAS by Publicis Brussels for Perfect Wash

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LITTLE MATTHIAS

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Industry Automotive products, services and accessories
Media Radio
Market Belgium
Agency Publicis Brussels
Creative Director Paul Servaes, Alain Janssens
Production Cobra Radio Brewery
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: PERFECT WASH
Product/Service: CAR WASH LIQUID
Agency: PUBLICIS BRUSSELS
Creative Director: Alain Janssens/Paul Servaes
Scriptwriter: Eric Becker/Gilles de Boncourt
Agency Producer: Dominique Ruys
Account Manager: Nico Cornelis
Production Company: COBRA RADIO BREWERY, Brussels, BELGIUM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PUBLICIS BRUSSELS, BELGIUM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Piano music MVO1: Little Matthias doesn’t smile often. It’s his birthday today, and he would like to have a party with all his little friends in the orphanage. But he has no friends. The other children make fun of him because he's different. His short life has been full of misfortune. When he was just five, and starving, a market stall fell on him as he was trying to steal an apple. For days and days he lived on the streets, until a policeman found him in a cardboard box, among the rats in a dead... MVO2: OK that’ll do it, we’ve got enough tears. SFX: Rock music ANN: Perfect Wash. All you need is a quarter of a cup of water to wash your car. Perfectly.

Full script of the ad in the original language
SFX: Musique pour piano MVO1: Le petit Matthias ne sourit pas souvent. Aujourd’hui, c’est son anniversaire. Matthias aimerait organiser une grande fête avec tous ses amis de l’orphelinat. Mais il n’a pas d’amis. Les autres enfants se moquent de lui parce qu’il boite. Le pauvre petit ange est estropié depuis qu’un établit sur un marché lui est tombé dessus, alors qu’il voulait voler une pomme parce qu’il avait faim. Il vivait depuis plusieurs jours dans la rue lorsqu’un policier... MVO2: OK, c’est bon... On a assez de larme! SFX: Rock ANN: Perfect Wash. 50 cl d’eau suffisent pour un nettoyage parfait de votre voiture.