Caritas Austria Radio HANDICAPPED by Ccp Heye

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HANDICAPPED

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Radio
Market Austria
Agency Ccp Heye
Director Michael Tuschek
Creative Director Michael Huber
Account Supervisor Lisa Posnik
Released March 2004

Awards

Golden Drum 2004
The Winners Radio Silver Drum

Credits & Description

Advertising Agency: CCP HEYE WERBEAGENTUR, AUSTRIA, Vienna
Creative Director: Michael Huber
Scriptwriter: Michael Huber
Agency Producer: Michael Huber
Account Supervisor: Lisa Posnik
Advertiser's Supervisor: Mag. Gabriela Sonnleitner
Director: Michael Tuschek
Sound Engineer: Michael Tuschek


Script in English

VO: We a of in just they to physically mentally . Obstacles
constantly put their . Travelling public , shopping a or a are
tasks. the obstacle in minds the .

That’s how it feels to be disabled.

Caritas. You’re handicapped when somebody handicaps you.
Script in Orginal Language

VO: In werden Menschen Nur sie körperliche geistige haben.
Täglichen
werden Prügel die geworfen. Fahren einem Verkehrsmittel
mühsam wie Einkaufen Supermarkt der eines. Aber größte ist
Kopf Nichtbehinderten.

So fühlt es sich an, wenn man behindert wird.

Caritas. Behindert ist, wer behindert wird.
Brief Explanation

Campaign for the handicapped. We show listeners what it is like to be disabled. Every second word is edited out of a radio commercial so that only half is understood. The second commercial in this radio campaign contains the other words. If the two soundtracks were combined it would be possible to understand the entire message.

Combined message: We handicap a lot of people in Austria — just because they happen to be physically or mentally handicapped. Obstacles are constantly being put in their way. Travelling by public transport, shopping at a supermarket or visiting a restaurant can be daunting tasks. But the biggest obstacle is in the minds of the non-disabled.