Caritas Austria Radio OBSTACLES by Ccp Heye

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Radio
Market Austria
Agency Ccp Heye
Director Michael Tuschek
Creative Director Michael Huber
Account Supervisor Lisa Posnik
Released March 2004


Golden Drum 2004
The Winners Radio Silver Drum

Credits & Description

Advertising Agency: CCP HEYE WERBEAGENTUR, AUSTRIA, Vienna
Creative Director: Michael Huber
Scriptwriter: Michael Huber
Agency Producer: Michael Huber
Account Supervisor: Lisa Posnik
Advertiser's Supervisor: Mag. Gabriela Sonnleitner
Director: Michael Tuschek
Sound Engineer: Michael Tuschek

Script in English

VO: handicap lot people Austria because happen be or handicapped. are being in way. by transport, at supermarket visiting restaurant daunting. But biggest is the of non-disabled.

That's how it feels to be disabled.

Caritas. You're handicapped when somebody handicaps you.
Script in Orginal Language

Österreich viele behindert weil wine oder Behinderung. Im Leben ihnen vor Beine. Das in öffentlichen ist genauso das im oder Besuch Restaurants. Die Behinderung in der

So fühlt es sich an, wenn man behindert wird.
Caritas. Behindert ist, wer behindert wird.

Brief Explanation

Campaign for the handicapped. We show listeners what it is like to be disabled. Every second word is edited out of a radio commercial so that only half is understood. The first commercial in the campaign contains the other words. If the two soundtracks were combined it would be possible to understand the entire message.

Combined message: We handicap a lot of people in Austria-just because they happen to be physically or mentally hadicapped. Obstacles are constantly being put in their way. Travelling by public transport, shopping at a supermarket or visiting a restaurant can be daunting tasks. But the biggest obstacle is in the minds of the non-disabled.